Diversity has been a key concept in the 1990s and its influence is reflected very obviously in fashion. Shoes are no longer confined to a handful of styles; they're available in every conceivable style and made for any occasion. We perform a variety of daily activities, all of which require different footwear. Boots, sneakers, pumps and sneaker-pumps mules, sandals, and flats. Heavy, whimsical, clunky, dainty you name it, it's out there.
Companies such as Skechers, Nike, and Birkenstock have been very successful at building brands and the accompanying loyal following. Advertising now emphasizes social and ecological values, or personal growth, just as often as the products themselves.