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NIKE
When it comes sporting shoes, there is one name that stands out among the rest as shoes of superior quality and endurance. This brand is known worldwide and has a dazzling array of sports stars endorsing its many product lines. This brand is the one that everyone knows as Nike. Nike has many product lines and new technologies that have made them a household name. But two of these things have had a special impact in building their brand name. These two things are the Air Max line of shoes and the Nike Shox technology.
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Nike Air Max has been a favorite among the populace since its introduction in 1987. The current model, the BW, is the best selling Air Max shoe ever. The Air Max is an extremely comfortable shoe that uses a large air cushioning unit that can be seen from the side. This technology combined with the design of the shoe which is meant to compliment the spinal cord makes the Air Max the ideal shoe for walking, running, playing basketball, or any other sport. Some people have even claimed that Nike Air Max shoes can help them jump several inches higher because of its air cushioning technology. Besides performance benefits from wearing the Air Max, the large cushion of air that the shoes have prevents the main part of the shoe from strong impacts with the ground and because of this, Air Max shoes are known to be especially durable and long-lasting. Add these features together and you have a line of shoes that is well-suited for any athletic activity.
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Nikes Shox technology is re-owned for its ability to provide extreme cushioning and stability to the feet. Shox are actually small rubber columns located in the midsoles of the shoe and can be formed into triangle or square formations for stability. This “Shox” technology is especially useful for sports where there is high impact between the feet and the ground. The technology first debuted in Nike running shoes but soon spread to Nike's basketball shoes and then to every Nike brand. This technology has been proven to reduce stress and impact during sporting events and shoes with this technology are worn by many sports stars. Shox also come in a variety of different color and styles so finding one to match your look is simple to do.
Did you know that it can take up to three years for a single Nike shoe to run the distance from the drawing board to an athlete's foot?
A long history of experimentation and innovation at Nike provides proof positive that producing top-quality athletic footwear is far from simple. The process requires an extensive cast of sports specialists working in close partnerships with athletes and coaches, conducting in-depth research in the world-class Nike Shoes Research Lab, studying and anticipating the market-place, as well as inventing and improving upon cutting-edge technology. In short, these specialists do everything in their power to ensure that Nike footwear directly reflects the specific performance needs of both professional and amateur athletes. And, since Nike is dedicated to producing the highest quality product possible, not even the smallest detail is overlooked during the design, development and production of each and every Nike shoe.
The only problem is...this entire process takes time and money. Nike might be able to make a cheaper shoe on a quicker timeline, but that would require overlooking the essential details that have made Nike shoes of choice around the world. Athletic footwear which cushions, supports and protects the wearer, while at the same time providing aesthetic appeal, involves a number of components and countless dedicated players. The following pages outline just a few of these elements and individuals which together drive the complex process behind producing Nike footwear which is built to the exact specifications of champion athletes.
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"Seriously, Who does not or has not, own a pair of these?! If you live in California (or anywhere else)... you HAVE to own a pair of Nikes. These are classics. I've worn these in middle school, high school, college, and now. They're just one of those shoes that everyone must own. They go w/ all my jeans and pants or shorts and skirts. They fit true to size and are so comfy to wear. I have them in black, white and navy. I replace them every other year or so because these shoes get heavy rotation from my shoe collection. I own A LOT of shoes... from heels, pumps, boots, and sneakers... but I must say when it comes down to it, my favorites are my Air Max and my sb’s. Get a pair, I promise... they'll never go out of style because they're timeless."
"My favorite Nike shoes - I have purchased about 10 pair of this style since they first were offered, they are my very favorite style, and I have tried others. I always purchase a new pair each time we are scheduled for vacation, as a matter of fact, if you "people" watch you will see that a multitude of women my age (over 40) wear them. Soft, comfy, and with plenty of support, they are the ideal shoe to walk 100 miles on the streets of Las Vegas. So If you like to get compliments on your shoes, get these. If you don't care about the compliments, get these. If you believe shoes are the most important part of the outfit, and that with shoes you have the easiest outlet for a little splash of style you can call your own, get these. I got mine in marine, orange and white and I love, love and love them."
Skate Shoes
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