Women began demanding an alternative to high heels. The image of a power-suited woman in athletic shoes rushing off to work is quintessential 80s. Quotes such as "It's harder to climb the ladder of success in high heels" were taken seriously. Some women began dressing in mannish simplicity while attempting to shatter the glass ceiling. Flats and low-heeled shoes in muted colors and classic styles were popular.
In contrast to the conservative business climate, the voice of color became louder in casual wear. There were no shy colors, be they primary or fluorescent. New Wave bands such as Culture Club featuring Boy George and mega stars such as Madonna and Michael Jackson encouraged in-your-face fashion.
Moccasins, espadrilles, and other sorts of native shoes were reinvented
using these new color palettes. Jellies, made of molded plastic in
a variety of colors, were also a huge fad. Even mens' shoes weren't
safe, as bright-hued Converse All Stars and patterned Vans (popularized
by the film, Fast Times at Ridgemont High) became popular.
All the excess, however, was becoming a little too much.
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