The United States had emerged victorious from another bitter war. Television was now in many households, and the TV culture of I Love Lucy and The Honeymooners reflected ideals of the time. Other stars such as Marilyn Monroe, Brigitte Bardot, and Elvis Presley introduced a smoldering sex appeal into an age of conservatism.
Consumerism became a popular pastime in the 1950s, as the post-war boom provided a sense of economic optimism. New gadgets and gizmos proclaimed the future was here and liberated women from many onerous household tasks. Homemaking, it seemed, was not so bad when you had electric stoves, vacuum cleaners, refrigerators, and the like. Women could now concentrate on making a comfortable home for their families, and still have time to have a life outside of the kitchen.
Teenagers were once again the focal point. Films such as Rebel without a Cause were influential in how teenagers dressed. The Beatnik culture, inspired by authors such as Jack Kerouac, was in vogue. Leather, Levi’s, and Converse sneakers helped create the look. Along with the famous poodle skirts and ponytails, saddle shoes, penny loafers, and colored sneakers were popular with teenaged bobby-soxers. Sandals, ballet slippers, and other casual footwear became increasingly fashionable, as pool parties and other casual outdoor activities became popular.
